TOMS: Making a Difference

     Blake Mycoskie started a trend that cannot be broken. He began the era of giving back through entrepreneurship. Some of the winners of the TOMS competition. One of the first ones that I read was called Good Spread Peanut Butter. Their idea was to sell all-natural peanut butter and use the profits to go completely towards buying therapeutic foods and giving them to children suffering from malnutrition. They call their product "Good Spread". Their goal is to eradicate extreme hunger and too make a difference in the world. Kids that suffer from malnutrition are at higher risk of dying than children with AIDS, TB and Malaria combined. I think that Good Spread Peanut Butter is a small step, but a large enough step to make a difference in the world.
     Another winner that I read about was called "Good Travel". They are promoting the ability to travel and to give back to the places they stay and the people they encounter. They have set up a website and an App that enables you to follow them and make good traveling choices. I find this one a little more confusing, but i can kind of see the concept of it. I think its a great idea because almost everyone has dreams to travel or to make a difference, and to be able to mix the two makes things more attractive to people.
     The last winner that I read was called "Art to Aid". Art to Aid is all about being creative and putting your work out in the world for people to see because "everyone creates". Art to Aid is an online marketplace where people can buy and sell their own art! Their goal is to create more consumerism and make a flow of arts and creative thinking out into the world. I think this is a great idea because consumerism is a very important thing. It is was allows our economy to keep flowing smoothly and productively. I feel like there are a lot of things kind of this this out in the world already, but not necessarily focused specifically on arts.